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Passion could be key to sweet business success | News

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Passion could be key to sweet business success

Kennesaw, GA -- Callie Richardson, 21, isn't waiting until she graduates from Kennesaw State University to find a job.

She's creating her own job by becoming an entrepreneur.

"I never imagined that it would become this," said Richardson, the co-founder of Callie's Cupcakes, a bakery that opened earlier this week in the Food Court at Towne Center Mall.

Richardson started the business with her mom, Kim Richardson. They came up with the idea last spring when Kim was baking treats for her family for Easter.

"I said, 'Why don't you put those out on Facebook and see what people think. Maybe you could sell a few,'" said Kim Richardson. "Within 10 minutes, she had her first order." 

A website followed, and even more orders started coming in.

Before they knew it, they were small business owners with some big decisions to make.

They wanted to open a storefront but knew it would be risky.

"We had to pray a lot about it and figure out what were were gonna do and how much money it was going to take," Callie Richardson said. "It was a big step." 

They looked for ways to minimize the risk.

"This is a temporary location," said Kim of the Towne Center location. "We're here for four months with an option to renew."

And they're not quitting school or work to run the business.

"I go from the bakery to school and back to the bakery," said Callie, a junior at KSU.

"I'm actually still working a job," said Kim, a sales assistant.

Yet they make the time to pursue their passion, a key ingredient for success.

"It's been crazy, but it's been good," said Callie. 

"I feel like if it's meant to be, it's gonna happen," Kim said. 

Callie's Cupcakes is located beside Chick-fil-A in the Towne Center Food Court.


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